For a rational company, the answer is undoubtedly yes. Any company must understand the importance of online live broadcasting to industry changes. In recent years, more and more traditional companies have begun to hold online press conferences, live broadcasts, and so on. These situations show that selling products online in real time has become a brand new promotion platform. In fact, online live broadcast is only a promotional tool for a special period, and has not yet had a profound impact on the industry chain. However, on the basis of stable product manufacturing and innovation, the effective use of online live broadcast can undoubtedly open up new ideas and models for the industry. 
Whether it is domestic Douyin, Kuaishou or Dingding, or overseas Tiktok, Facebook, Twitter, etc. These platforms can all realize the function of online live broadcast. Among them, Tiktok has the most downloads, which has exceeded 700 million so far. Among all the live streaming apps, Douyin and Tiktok stand out from the rest of the live broadcast platforms by virtue of the social attributes of short video apps. This is also the reason why Tiktok, which was launched in 2007, surpassed Facebook in two years, which means that online live streaming has become the mainstream. Live streaming is really of great significance to B2B companies. Although, face-to-face conversations (exhibitions/visits, etc.) are still the best way for B2B companies to conduct business. However, due to the impact of the epidemic, many international exhibitions have been cancelled; many countries have begun to restrict foreigners from entering their countries, so face-to-face communication has been cut off. In this case, whether it is to promote products or find suppliers, online communication is the only way, and among all online communication channels, live broadcast is the most effective. For e-commerce companies, from the perspective of effectiveness, online live broadcast may not be on par with traditional exhibitions. But in terms of cost, live streaming is more economical than exhibition. Single online advertising lacks interactivity and cannot solve customer problems face-to-face. In response to this problem, e-commerce companies can use online live broadcasts to release new products and promotional policies, and interact with customers in real time.
Moreover, as 5G technology and small-pitch LED screens become more and more popular, online live broadcasting will not be limited to the two terminals of mobile phones and PCs. Large-screen online live broadcasting will become another direction of development. 
Last but not least, online live broadcasting is not the [savior" of the industry. First of all, for most companies, although online live streaming is the future trend, the industry is not yet fully prepared. Since products and brands need to be promoted through online live broadcasts, they need subsequent delivery, installation and service support. Therefore, this information will show whether the screen company has a mature and stable after-sales system. Secondly, early market preparation and brand building require a lot of effort from screen companies. Therefore, only by combining online real-time communication with traditional offline communication can we overcome difficulties.
